As a contribution to a design competition for Hapag-Lloyd, one of the leading transport and logistics providers in the market, Display International created a completely new trade show appearance. The new design was implemented for the first time at the "transport logistic 2017"in Munich. On a surface of 180 m², container terminals towered up, widely visible, with the typical orange Hapag Lloyd containers hanging underneath – like in reality. The imprinted textile cuboids matched exactly the original steel containers. Below, the situation was far more comfortable. An open and bright lounge with fluffy carpet, oak decor flooring and modern furniture invited the visitors to relax and talk. Small wooden walls planted with natural weeds separated the stand from the hall aisle and created a natural, cosy atmosphere. A special eye-catcher was the large Hapag Lloyd container vessel on a graphic behind the big bar counter.
Transport Logistic 2017
Design / Architecture:DISPLAY INTERNATIONAL
Photography: Fotodesign Schiemann