Outdoor exhibition stand at IAA mobility
for Mercedes-Benz

Impressive trade fair stand in the middle of Munich city centre

Display International planned and manufactured a "kinked", futuristic platform, which optimally staged the exhibition areas for the Mercedes-EQ models and further Mercedes-Benz brands. The walkable roof with green landscape and integrated path system additionally provided for an experience-oriented brand presentation. The path through the scenic ambience was framed by the integration of sustainability topics.
The biggest challenges for us as stand builders were probably the enormously short construction time of only 8 days, demanded by the organiser, as well as the logistics in the middle of Munich city.