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Exhibition stand building
at IFA in Berlin

Exhibition Booth for Acer at the IFA 2019 in Berlin

Designed by "DI X Concepts"

Acer is one of the largest ICT providers in the world. In Germany, the brand ranked 4th in 2017 in the overall PC segment and 3rd among consumer notebooks. For IFA 2019, Display International designed a trade fair stand that followed a clear line and yet could hardly have been more contrasting.

To suit the product and target groups, the stand was essentially split in two in terms of its lighting mood, colors, materials, and furnishings, while retaining its unity as Acer’s space. The gaming brand "Predator" was given its own space, open and dark, that was especially appealing to the young gamer crowd. Acer was hidden behind a mighty 6-metre-high façade that left no doubt that the company presenting itself here was a company with a claim to leadership. The consciously closed architecture indicated that this was not open to everyone, rather only to invited guests.

The lounge – in warm wood tones and comfy poodle carpet – was used as a retreat for technical conversations. Real moss on the walls and space dividers with greenery created a natural and calm atmosphere of well-being. Acer’s presence at IFA 2019 was well rounded and a great success for everyone!

Branch Consumer Electronics & IT
Location Berlin
Realization DISPLAY INTERNATIONAL
Size 500 m2
Design DI X Concepts
Photography Fotodesign Schiemann
As stand builder in Berlin at the IFA responsible for the design and booth of Acer
As stand builder in Berlin at the IFA responsible for the design and booth of Acer
As stand builder in Berlin at the IFA responsible for the design and booth of Acer
As stand builder in Berlin at the IFA responsible for the design and booth of Acer
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