DI X Concepts breathes fresh air into Hapag-Lloyd at Fruit Logistica in Berlin! After an eventful journey across 3 continents for our logistics customer in the last quarter of 2023, during which we designed the trade fair stands in Houston/Texas, Orlando, Shanghai and Madrid with the characteristic orange freight containers, the global player is now presenting itself with a new look at the current trade fair.
Instead of the familiar orange containers, we are now using cold white "reefer containers", which are used worldwide for the transportation of refrigerated goods on the seas. This gives the stand in Hall 26 a deliberately cool long-distance effect, especially in front of the familiar loading terminals, which for the first time tower up to 6 meters high.
The content for a large LED wall and the new graphic concept from Hapag-Lloyd was designed to be correspondingly cool, in order to focus in particular on the Group's long-lived digitality!
Our designers are already working on the upcoming projects, which we will be implementing in China and the Netherlands over the next 4 months.
