Exhibition booth at
the tire cologne

Display International builds booth for Kumho at Tire Cologne 2022.

Kumho Tyre at The Tire Cologne 2022


THE TIRE COLOGNE, leading international platform for the global tyre and wheel industry, was home to our South Korean client KUMHO for three days at the end of May.
At the start of 2022, Display International was once again able to convince the customer of its performance in the stand design and construction pitch.
On 312 sqm, tyres were presented "live" on custom-made displays with partly real backgrounds, but also digitally via interactively usable tablets and a large LED wall.
The stand concept of our Aachen-based partner agency BRAUNWAGNER was convincing due to its clear structures, impressively designed textile walls and a design approach that transferred KUMHO's entire brand communication to the stand in terms of content and appearance.
KUMHO as well as the 12,000 trade visitors from 100 countries described the trade fair as a success all along the line.

Branch Automotive & Transport
Location Cologne, Germany
Size 312 m2
Design BRAUNWAGNER, Aachen
Photography Mitzner Fotodesign
Display International acts as a general contractor when it comes to your trade show booth.
Display International builds exhibition stands on all continents.
The German exhibition stand builder Display International builds exhibition stands all over the world.
Exhibition Booths with retreats and cozy lounges by Display International.
Exhibition stands that inspire - built by Display International.
Display International builds booth for tire and wheel company from South Korea.