BRAND COMMUNICATION ALL ALONG THE LINE
THE TIRE COLOGNE, leading international platform for the global tyre and wheel industry, was home to our South Korean client KUMHO for three days at the end of May.
At the start of 2022, Display International was once again able to convince the customer of its performance in the stand design and construction pitch.
On 312 sqm, tyres were presented "live" on custom-made displays with partly real backgrounds, but also digitally via interactively usable tablets and a large LED wall.
The stand concept of our Aachen-based partner agency BRAUNWAGNER was convincing due to its clear structures, impressively designed textile walls and a design approach that transferred KUMHO's entire brand communication to the stand in terms of content and appearance.
KUMHO as well as the 12,000 trade visitors from 100 countries described the trade fair as a success all along the line.
