Trade fair design: bright and open architecture impresses
New customer, new trade fair design - both from DI. We were delighted to be able to develop and realize the trade fair stand for the second largest Chinese tire manufacturer. Linglong, sponsor of the Bundesliga soccer club VFL Wolfsburg for several years, showcased its tires for cars, trucks and agricultural vehicles on around 340 square meters, including some world premieres.
The TIRE Cologne, the industry's leading international trade fair, served as a suitable marketplace for this. With our design, we deliberately aimed for a very clear, bright and open architecture, which, thanks to a cleverly coordinated material mix of partly semi-transparent, partly opaque fabrics, white-coated and wood-look wall panels, comfortable seating furniture in CI-compliant colors and friendly green plants, generated a very positive response among the trade fair visitors - and the customer, of course.
