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Exhibition stand building and
design for Linglong at the Tire Cologne

Modern stand construction at The Tire Cologne trade fair.

Exhibition stand construction
in Cologne: Stand construction
and exhibition design
for Linglong

Trade fair design: bright and open architecture impresses

 

New customer, new trade fair design - both from DI. We were delighted to be able to develop and realize the trade fair stand for the second largest Chinese tire manufacturer. Linglong, sponsor of the Bundesliga soccer club VFL Wolfsburg for several years, showcased its tires for cars, trucks and agricultural vehicles on around 340 square meters, including some world premieres.

 

The TIRE Cologne, the industry's leading international trade fair, served as a suitable marketplace for this. With our design, we deliberately aimed for a very clear, bright and open architecture, which, thanks to a cleverly coordinated material mix of partly semi-transparent, partly opaque fabrics, white-coated and wood-look wall panels, comfortable seating furniture in CI-compliant colors and friendly green plants, generated a very positive response among the trade fair visitors - and the customer, of course.

Branch Automotive & Transport
Location Cologne, Germany
Realization DISPLAY INTERNATIONAL
Size 340 m2
Design DI X Concepts
Photography Gunnar Mitzner
Trade fair city Cologne: stand builder Display International realizes exhibition stands at The Tire Cologne.
An exhibition stand with optimum product presentation for the automotive industry at The Tire Cologne.
Exhibition stand construction in Cologne: An exhibition stand with break rooms and meeting rooms.
Modern trade fair design with a wow effect: Linglong at Tire Cologne built by Display International.