A breathtaking spectacle: Mercedes-Benz at the IAA 2023
In the heart of Munich, on the picturesque Apothekenhof, Mercedes-Benz presented itself at the IAA 2023 in an impressive outdoor performance. A multi-story cube with a fascinating grid structure dominated the scene and served as a spectacular stage for the unveiling of a unique show car.
Directly in front of it stretched a spacious area where the entire EQ fleet was on display in all its glory. Here, numerous guests also found an exclusive hospitality area that invited them to linger and enjoy.
The eye-catcher of the booth was the eye-catching color concept, which extended seamlessly across all surfaces. From the walls to the floor, from the communication fixtures to the exquisite vehicles, everything was bathed in a stunning color scheme that caught the attention of visitors.
This stunning presentation was the result of a tremendous commitment and team effort. Despite a tight setup schedule, adverse weather conditions and considerable logistical challenges, we mastered this project together with our partners with flying colors. Sincere thanks are due to all our dedicated team members who helped to make this trade show appearance a truly spectacular experience.
Mercedes-Benz at the IAA 2023 - an unforgettable moment in the world of automotive innovation and proof of our determination to always set new standards. We are already looking forward to the next challenges and the opportunity to show our passion for innovation and perfection once again.
