Sustainability meets innovative enhancements
Shimano's trade fair stand is based on a proven concept that has been continuously developed and expanded since 2016. For 2023, we integrated some exciting innovations to increase the long-distance impact of the individual product areas and offer an even more impressive trade show experience.
One particular highlight was the enhancement of the individual product areas with suspended cubes. This special design made it possible to further highlight Shimano's various product categories and attract attention.
Another complement was the LED wall integrated into an alcove of the upper floor, which was used for the presentation of a prototype. This allowed visitors to experience Shimano's latest developments and technologies up close.
In addition, the head sides of the (existing) exhibition walls were planted with greenery to create a pleasant and inviting atmosphere. The harmonious interplay of nature and technology frames Shimano's impressive product range.
