A great collaboration with a great team enters the next round!
After seven successful uses of our concept developed by DI in 2016, this year we once again had the honor of redesigning the exhibition area of the Shimano stand at Eurobike in Frankfurt.
Shimano wanted to create a warmer appearance without compromising on the important topic of sustainability. As with the previous concept, the newly developed bike platforms, exhibition walls and product displays were designed to be modular and robust for multiple use.
The steel platform in the rear area, which serves as a meeting room, catering area and warehouse, was carefully redesigned and largely made from existing, sustainable materials.
