Mega-present and tidier than ever - this is how the Storch-Ciret-Group presented itself at "Farbe 2024" in Cologne. The holding subsidiary “Storch Malerwerkzeuge + Profigeräte GmbH” alone was given 542 of the total 622 square meters of exhibition space. Various custom-built user stations for painters' needs were set up around the striking, 6-metre-high “brand rotunda” in the center of the stand with sales walls familiar from the trade. It was a stand concept that demanded top performance from us in terms of construction due to the intricate detail requirements and required sophisticated time management due to the significantly reduced set-up times for the first time. Striking communication banners suspended by Riggs at different levels, as well as sustainability, interaction and other presentation areas ensured a colorful and clearly arranged corporate presence. A separate 80 square meter area right next to the “main stand” was dedicated to the Storch-Ciret Group as a holding company and allowed a look at the painting supplies products from the B2C-oriented Ciret segment, among other things. In the end, it's always nice to be praised by the customer for top performance - as was the case here.
