A modern brand presence and trade fair design that impresses: the W&W stand at the DKM in Dortmund
On October 29 and 30, the W&W Group's trade fair stand at the DKM in Dortmund, where brokers, agents, insurance companies and networkers from the German financial and insurance scene meet every autumn for the industry's leading trade fair, was once again fresh, modern, friendly and bright. Since 2017, “Württembergische” - now together with “Adam Riese” as a corporate start-up for the online clientele - has placed its annual brand presentation at DKM in our hands, both conceptually and structurally. The W&W Group presented itself with its usual authenticity on 140 sqm, both brands welcomed their target groups in their clearly recognizable corporate design in a shared space with separate information areas, which were characterized by both face-to-face conversations and digitally supported moving image messages. The “rock in the surf”, which could not be separated from the “Württembergische”, stretched across generous glass surfaces that protected the stylishly and comfortably furnished lounge from outside noise - as a semi-transparent printed graphic motif. The trademark for firm support and safety also extended around the stand as a textile print and impressed with its depth of color, among other things. Visitors once again described the stand as an absolute eye-catcher at the DKM.
