Optimal staging fo the compact booth area
At the 73. Herbstmesse in Dornbirn (AT), the new trade fair concept of the listed Swiss company Geberit, the market leader for sanitary products, was realized for the first time.
The booth conceptualized by Ippolito Fleitz Group (IFG) convinced with its tangible product exhibition and optimal staging of the compact booth area, which was implemented by Display International as booth builder.
The stand construction consisted primarily of the Geberit installation system GIS, which is normally used as a substructure in the bathroom. For the trade fair application, the system served as an open wall construction.
The topic of sustainability is increasingly coming into focus in trade fair construction, so that the reuse of materials and exhibits for upcoming trade fairs in October 2021 in Innsbruck and January 2022 in Graz is also given with this implementation.