For Mercedes-Benz as an exhibition stand builder at the CES in Las Vegas
It has become a tradition for the “who’s who” of the consumer-electronics world to gather at the Las Vegas Convention Center to kick off the new year. Year after year, a broad specialist audience joins representatives from industry and trade to admire the latest product innovations. Especially the increasingly autonomous driving and the ecological adaptation of all transport solutions are particularly well received by the international trade fair visitors.
“Industry outsiders” have recognised the electronics world’s potential as an increasingly lucrative platform for systematically positioning new products, not previously considered consumer electronics, in a purely digital environment. This year, we have been assigned once again to accompany our long-standing customer Mercedes-Benz to the CES in Las Vegas as a stand builder, in order to create a suitable space on the digital electronic high-tech parquet for the fully multimedia-equipped vehicles.