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Exhibition stand for Mercedes-Benz at the IAA in munich built by Display International.

Exhibition booth at IAA mobility Open Space 2021 in Munich

The Odeonsplatz in Munich was turned into a living art object

On the occasion of the IAA Mobility 2021, the Odeonsplatz in Munich was turned into a living art object by the outdoor exhibition stand of Mercedes-Benz.
A true eye-catcher: The centrepiece of the outdoor art space was the monumental artwork "Earthtime 1.26 Munich" by US artist Janet Echelman, stretched over the exhibition stand with with a length of 24, width of 21 and height of 16 metres.

Display International planned and manufactured a "kinked", futuristic platform, which optimally staged the exhibition areas for the Mercedes-EQ models and further Mercedes-Benz brands. The walkable roof with green landscape and integrated path system additionally provided for an experience-oriented brand presentation. The path through the scenic ambience was framed by the integration of sustainability topics.
The biggest challenges for us as stand builders were probably the enormously short construction time of only 8 days, demanded by the organiser, as well as the logistics in the middle of Munich city.

Branch Automotive & Transport
Location Munich
Realization DISPLAY INTERNATIONAL
Size 1.800 m2
Design Jangled Nerves
Photography Andreas Keller
Exhibition booth for Mercedes-Benz at the IAA mobility in munich.
Exhibition stand for automotive manufacturer Mercedes-Benz realised by Display International.
Automotive manufacturer Merceds-Benz presents an exhibition booth built by Display International at IAA mobility in munich.
We offer high-quality exhibition stand building for german and international automotive manufacturers.
Outdoor exhibition booth for car manufacturer at the IAA in munich.
Outdoor exhibition stand for Mercedes-Benz at the Odeonsplatz in Munich built by Display International.
Display International builds outdoor exhibitions in all sizes and for all branches.
Exhibition booth for automotive manufacturer built by exhibition stand builder Display International.