Interior finishing "Made in Germany"
For the interior fitting of the new showroom in Riyad SABIC went for quality "made in Germany". After producing the elements in Germany, DISPLAY INTERNATIONAL technicians carried out the installation on site in Riyad. Due to the new concept of sophisticated illumination technique combined with intelligent displays the visitor can follow the history of SABIC in a "3-dimensional-way". An intelligent transponder system refers to the characteristics of each visitor by recognizing his name, face and language. So the visitor can move freely within the showroom and will always be addressed in the right way - no matter if it's a pupil, an investor, a guest of state or even a member of the Saudi royal family. Speaking books, crackling gates, a waterfall projection as well as a twinkling sky full of stars emphasised the high standard of the presentation telling the story of SABIC with lots of fun.