An invitingly open meeting area and individually desigend areas invited numerous visitors to linger
On the occasion of the 100th anniversary of Shimano, Japanese manufacturer of bicycle components and accessories, we were busy at Eurobike 2021 in Friedrichshafen. On a surface of almost 1,200 sqm, our designers took the chance to stage the brand in the spaces we created. A large number of new exhibit displays offered a suitable presentation area for the manufacturer's new products. The former meeting wing on the upper floor was redesigned due to the current situation: an invitingly open meeting area and appealingly individually designed areas invited numerous visitors to linger.