New stand concept with sustainable stand construction reduces CO2 emissions by more than 70%
With the aim of significantly reducing the CO2 footprint, the stand concept and design have been rethought.
Panasonic's commitment to sustainability with a focus on CO2 reduction and avoidance as well as circular economy is clearly reflected in the IFA stand, which covers more than 5,000 square metres. Panasonic will not only present its latest consumer products, but also concrete energy solutions as well as future technologies to combat climate change.
In addition to solutions for a greener society, the second central theme of the stand was "Wellbeing". From "inner wellbeing" with what we eat, or from the outside (outer wellbeing), how we care for ourselves, or even how we design our spaces (spatial wellbeing). All these aspects were a common thread running through the entire stand. The various "product and theme focal points" were particularly highlighted by the space-creating and atmospheric construction as well as separate fabric coverings in each case. The focus was on light, textile structures and a harmonious use of light, sound and media. An additional stand floor was dispensed with, instead the hall floor was skilfully integrated. The recyclability of some materials and the renunciation of other building materials contributed significantly to the success of the CO2 reduction or its avoidance.
The result: CO2 emissions were reduced by 71% and thus by 140 tonnes compared to 2019 (calculation according to the GHG Protocol).