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Exhibition stand builder in Frankfurt responsible for KIA's fair stand at IAA Mobility

Exhibition Booth for KIA via IWE at the IAA 2017 in Frankfurt

An all-round exclusive appearance befitting the brand at the IAA

At the 2017 IAA, South Korean car manufacturer KIA once again demonstrated that is has long demanded the highest quality standards in automotive design, technical perfection and exhibition booth construction. It strives for continuity in all areas. As such, DISPLAY INTERNATIONAL was once again its first choice when it came to implementing an exhibition booth concept which had traditionally been designed and skilfully refined by Frankfurt agency Innocean. The result was an exhibition presence maintaining the usual sense of spaciousness, openness, brightness and a clean layout.

The harmoniously co-ordinated range of materials, including wood, glass, mirror or high-gloss surfaces, made for a highly exclusive ambience. One of the main eye-catchers was the large, high-resolution, colour-intensive LED wall, which soared up behind the display and played attractive, dynamic videos. Beyond it were modern business rooms, areas for detailed technical presentations, and a spacious lounge. Everything was presented with exquisite flair, with showcases, wall fittings and backlit steps illustrating attention to detail in every corner of the exhibition booth. An all-round exclusive appearance befitting the brand.

Branch Automotive & Transport
Location Frankfurt
Realization DISPLAY INTERNATIONAL
Size 2520 m2
Design upscale GmbH
Photography DISPLAY INTERNATIONAL
Exhibition stand builder in Frankfurt responsible for KIA's fair stand at IAA Mobility
Exhibition stand builder in Frankfurt responsible for KIA's fair stand at IAA Mobility
Exhibition stand builder in Frankfurt responsible for KIA's fair stand at IAA Mobility
Exhibition stand builder in Frankfurt responsible for KIA's fair stand at IAA Mobility