CITROËN: Exceptional Lighting Architecture Meets Precision Exhibition Stand Construction
Spanning 934.50 m² of exhibition space across two levels, Citroën presented an impressive exhibition stand that immediately captured attention with its extraordinary LED architecture. Four imposing LED ramps and an LED platform formed the centrepiece of the design concept. Rising up to 6.60 metres, the sweeping ramps created a striking sense of spatial dynamism and gave the stand a distinctive architectural presence.
Bringing this ambitious structure to life required extensive technical expertise and precise coordination. Thanks to the experience of our project managers and the capabilities of our in-house carpentry workshop, the complex supporting structures for the ramps were manufactured directly at our own production facilities. Working closely with our LED technology partner, we managed the construction and integration of the entire structure – efficiently, precisely and within the tight installation schedule.
Beyond the impressive LED architecture, the custom-designed merchandise shop featured a modular retail system specifically developed for future use. This approach combined high-quality design with a sustainable concept focused on reusability.
The lounge area was another highlight of the exhibition stand. A custom-built curved bar counter, indirect lighting and an elegant ceiling arch created a welcoming atmosphere. The design was complemented by a bespoke seating bench, upholstered in fabric supplied by the client, offering generous seating space. Playful colour accents gave the area its own distinctive character.
The open lounge concept continued on the upper floor, where three sun sails created a relaxed, summery atmosphere. Meanwhile, Spotify's DJ area brought additional energy to the stand with music and entertainment. From this level, visitors also enjoyed impressive views across the exhibition hall and the surrounding exhibition areas.
The result was an exceptional brand presentation that brought together innovative lighting architecture, custom carpentry and versatile experience areas – while showcasing DISPLAY INTERNATIONAL's expertise in creative exhibition design, technical engineering and custom exhibition stand construction.
