Custom exhibition stand construction – combining exceptional architecture, traditional craftsmanship and French elegance.
Spanning 568.75 m² of exhibition space and featuring a spacious two-storey design, DISPLAY INTERNATIONAL created an impressive setting for DS Automobiles, reflecting the French automotive manufacturer's commitment to sophisticated design and its exclusive brand identity.
At the heart of the exhibition space, a newly unveiled concept car took centre stage on a circular platform, distinguished by carefully selected materials and contrasting colours. Complementary L-shaped presentation walls provided generous surfaces for graphics and incorporated LED elements to showcase additional brand content.
A particular highlight was the custom-designed upholstery workshop, reflecting DS Automobiles' dedication to exceptional design and traditional craftsmanship. Here, visitors could experience the art of traditional upholstery first-hand, watch a skilled artisan at work and even create their own custom pieces under expert guidance.
Above the exhibition space, an impressive ceiling ring measuring eleven metres in diameter created another architectural highlight. An integrated lighting ring added depth and visual presence to the structure. Positioned directly above the concept car, the installation extended across much of the stand's width, creating a striking visual impact even from a distance. This extraordinary ceiling structure also demonstrated DISPLAY INTERNATIONAL's technical expertise and creative capabilities in custom exhibition stand construction.
The upper floor featured thoughtfully arranged spaces designed to accommodate different types of meetings and personal interactions. A custom-built counter served as the central gathering point, creating an inviting atmosphere for conversations and networking. Particularly impressive were the panoramic views across the exhibition hall and the exhibition space below.
The result was an exclusive brand experience that brought together the elegance and sophisticated design philosophy of DS Automobiles with exceptional exhibition architecture, traditional craftsmanship and a premium visitor experience.
