Experience-driven exhibition design for Schüco
Once again, Schüco Polymer Technologies KG, based in Weißenfels, presented its window and door systems within an exceptional exhibition stand at Fensterbau Frontale in Nuremberg. Spanning around 600 m², the concept was designed not just to display products, but to make them truly tangible.
At the heart of the stand: walk-in “houses” that allowed visitors and specialist partners to experience Schüco’s systems in a realistic architectural context. This form of brand staging creates proximity, orientation and a clear customer journey – from first impression to in-depth product interaction.
From a construction perspective, the project posed significant challenges. A wide range of materials, shapes and surfaces were precisely combined – from floors and walls to custom-built presentation areas and furniture. At the same time, strict structural requirements had to be met, including large-scale, electrically operated sliding doors with spans of up to five meters.
The spatial concept was complemented by modern digital and tactile presentation formats, turning the entire walkthrough into a holistic product experience. The architecture impresses not only with its clean exterior design, but also with a warm, high-quality atmosphere inside. Carefully selected furniture and curated greenery create the ideal setting for consultation, exchange and successful business conversations.
Watch the project in motion:
Click here to watch the Schüco exhibition stand video
