A SUCCESSFUL PARTNERSHIP ENTERS THE NEXT ROUND – WITH PASSION AND INNOVATION!
After eight successful appearances of our stand concept developed in 2016, we once again had the honor of realizing Shimano’s booth at this year’s Eurobike in Frankfurt.
The existing design was further developed with the aim of creating an even more open, welcoming, and experience-oriented presentation space. New design elements such as an integrated wallride, dynamic rotating platforms, bike podiums with stone features, spectacular ramps, and flying wheels added more movement, action, and live energy to the experience.
At the same time, sustainability remained a key focus: As with the previous concept, all display walls, exhibits, and podiums were designed to be modular, durable, and reusable. The revised steel platform – serving as meeting space, catering area, and storage – was also largely constructed using existing materials.
Shimano’s desire for a warmer, more emotional presence was met with natural materials, thoughtful lighting, and a clear design language – another step in the ongoing evolution of a trade show concept that continues to grow with every implementation.
