Powerfully Realized Multi-Brand Presence
The combined exhibition appearance of several Sport Group GmbH brands at FSB 2025 in Cologne set an impressive benchmark for innovation and brand visibility within the synthetic turf and sports flooring industry. Across a total of 696 m² of designed space, a joint booth was created for the brands Polytan, Synlawn, Formaturf and Melos – realized based on the design and stand concept by Jürgens Architektur, Munich.
The multi-brand presentation impressed with a strong visual and communicative connection between the individual brands. Spanning several booth areas, some positioned opposite each other, a harmonious overall picture emerged that intentionally dissolved spatial boundaries. A graphically designed floor surface in the hall aisle linked the areas and made the booth edges appear fluid. A path of real and graphically illustrated flooring samples guided visitors like a visual storyline through the exhibition – sensorial, informative and inspiring.
The up to four-meter-high rear walls with large-format graphic and photographic motifs created a vibrant atmosphere and strong long-distance visibility. On the booth itself, the product experience was staged in an intensive and lively way: more than 50 tactile stations with material samples showcased the diversity of the flooring solutions, supported by numerous flush-integrated screens in portrait and landscape format that deepened the brand communication with videos and motion content.
Inviting seating and standing areas, along with a spacious catering counter, provided space for interaction, consultation and meaningful exchange – from spontaneous conversations to in-depth professional discussions. This turned the booth into a vibrant forum that made the brand identity of all participating business units visible and tangible in an inspiring way.
