Stellantis Pro One at IAA Transportation 2026
At IAA Transportation 2026 in Hannover, Stellantis Pro One presented new solutions for commercial mobility – and, for the first time, its evolved brand identity. Display International had the opportunity to support this process from the very beginning, translating the new visual direction into a spatial and technical experience.
The new look reflects the strategic evolution of Stellantis Pro One, the global business unit for the commercial vehicle brands Citroën, FIAT Professional, Opel and Peugeot. At its core is the transformation from a traditional vehicle manufacturer into an integrated partner for mobility, service and logistics solutions.
Four brands. One unified presence.
Across almost 1,100 m², each of the four brands was given its own space and distinctive character – embedded within an overarching architectural concept that brought the entire presence together as one cohesive brand experience.
One of the defining features was an LED wall spanning more than 100 m², installed from a height of three metres. Combined with a modern lighting structure, it created a highly visible interplay of light, media and architecture, giving the stand a powerful presence even from a distance.
The continuous glass façade below opened up views into the interior – and onto one of the highlights of the exhibition: the world premiere of the autonomous “Box-on-Wheels”, offering a glimpse into the future of commercial mobility.
Technical expertise meets architectural impact.
Lighting and materials also played a central role throughout the interior. A custom-made, printed and backlit stretch ceiling became a distinctive design feature, creating the desired lighting atmosphere. Its technical implementation required precise planning and tailor-made solutions – a challenge we were able to meet with our technical expertise.
Alongside the concept and presentation areas, a spacious lounge and bar area provided an inviting setting for interaction and conversation. Warm wood tones, premium materials and a carefully designed atmosphere created a welcoming space for meetings and exchange.
At the rear of the building, air-conditioned meeting rooms of various sizes complemented the spatial concept. Finished to a high standard, they provided the ideal setting for confidential discussions and individual customer meetings away from the busy exhibition floor.
More than an exhibition stand.
The result was an exhibition presence that showcased far more than vehicles. Architecture, digital media, lighting, materials and technical solutions came together to create a holistic brand experience, bringing the new identity of Stellantis Pro One to life in a physical space.
We are proud to have supported Stellantis Pro One through this important step and to have created an exhibition presence that brought the new brand identity to life at IAA Transportation 2026.
Watch the project in motion:
Click here to watch the Stellantis Pro One exhibition stand video
