From Vision to Reality – Executed with Precision at Odeonsplatz
After weeks of intensive planning, countless sketches, and tireless craftsmanship, the moment had finally arrived: our project at IAA MOBILITY in Munich shines in all its glory! A proud moment for our entire team – and an experience that continues to amaze visitors from around the world.
In the Heart of Munich
Right in the historic Odeonsplatz, an impressive exhibition booth of 1,100 m² was brought to life – a space that captivates not only through its size but also through its exceptional design. The stand gracefully surrounds the iconic equestrian statue of Ludwig I, seamlessly merging Munich’s rich history with modern innovation and technical precision.
A Feast for the Senses
Every step across the booth is an experience: warm wood meets cool steel, luxurious stone contrasts with delicate metal, transparent glass combines with soft fabrics. Every detail reflects precise craftsmanship – creating an inspiring interplay of materials that invites visitors to explore and discover.
Technology That Inspires
Our expertise also shines in the technical realization: in close collaboration with our partners, custom container modules were seamlessly integrated into the overall concept.
Using our in-house steel system, we built a stage more than seven meters high – featuring an LED wall of over 50 m². An additional tower with another LED display at the front became a true crowd magnet – a visual highlight for all who passed by.
A Space to Immerse Yourself
Thoughtfully designed areas, premium materials, cutting-edge media technology, and inspiring content invited visitors to immerse themselves in different worlds. For a moment, reality faded away – giving space to an innovative, creative, and unique atmosphere that left a lasting impression.
A huge thank you to everyone involved!
Special recognition goes to our project managers, whose attention to detail and tireless commitment made this success possible.
This project is a true example of how visions become reality – and how magic happens when creativity, technology, and passion come together.
Watch the project in motion:
VW at IAA MOBILITY 2025 Video
