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Article

Panasonic's IFA trade fair stand
wins Design Award

IFA EXHIBITION STAND FROM PANASONIC WINS DESIGN AWARD

For Panasonic's presentation at IFA 2022 a sustainable concept should be developed where the visitors could experience the corporate vision 'Wellbeing'. The result is a truly, demonstrably sustainable brand presence with a noticeably different look and feel. According to the overall idea "Balance of Being", the concept structures the product and theme areas with a few, but strong, scenographic elements. The stand is a relaxing oasis of well-being in the hustle and bustle of the rest of the trade fair. Smooth live shows and infotainment reinforce the "Wellbeing" experience with the matching Panasonic products.

Congratulations to Panasonic Marketing Europe GmbH and D'art Design Gruppe Gruppe GmbH. We are proud to be a part of this great project.

Source: https://ifdesign.com/en/winner-ranking/project/panasonic-ifa-2022/569080

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